10 Must-Read Books for Product Managers 1. Learn more at productsthatcount.com. February 5, 2020 - 9 min read ... Every contemporary PMs go-to guide. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. The top books every Customer Success Manager should read; How to build a billion dollar sales team like Stripe; How to master competitive selling in a crowded marketplace; More than just conversations: the next frontier of live chat for sales; See all articles ; Watch and listen. “If you manage people or if you are on a team this is a great book to read.” — Ashley Phillips, Venmo Product Lead, Product Talk EP 56. Our culture today tends to reward the ones who are active and social. Along the way, it answers a question fundamental to any organization: Who are we? “This books talks about how to do discovery sprints. Lean product development is attractive to many companies, but businesses often lack specific strategies for implementing it. ... For instance, he discovered promoting people who are the best and what they do was a top priority. “This book is all about what you think is going to happen vs. what people actually do. “This book allows you to understand the larger impact of technology.” — Sangeet Paul Choudary, Entrepreneur and Business Author, Product Talk EP 3. The Elephant in the Brain: Hidden Motives in Everyday Life by Kevin Simler and Robin Hanson. Learn to lead the team along with Allie as she tackles one challenge after another while the clock ticks down. In reality, services powered by digital systems are never done. Leadership is a thing. 2018 Reading List - 12 Books Every Product Manager Should Be Reading Published on December 19, 2017 December 19, 2017 • 76 Likes • 4 Comments What can we learn about human nature and world history from a glass of water? I thought it was great.” — Dacheng Zhao, Google Product Lead, Product Talk EP 57. When is Google done? 7 Powers: The Foundations of Business Strategy by Hamilton Helmer. Strategic planning is essential. Using Brain Science to Build Better Productsby John Whalen. Gladwell brilliantly argues that we should stop assuming, realize no one’s transparent and understand that behavior is tied to unseen circumstances. Signing into Products That Count will subscribe your registered email to our newsletter. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. Follow. “I always recommend this book and think everyone should read it.” — Andrea Saez, ProdPad Head of Customer Success, Product Talk EP 13. Testing Business Ideas aims to reverse that statistic. Who should read this book: Read this book if you’re a product manager who needs to articulate the vision of your product to your team. Next check out Ken Norton’s How to Hire a Product Manager and Ben Horowitz’s inspiring essay Good Product Manager, Bad Product Manager. “A great book to recommend to anyone.” — Adam Lashinksy, Fortune Editor, Product Talk EP 36. Like this article? How to Speak Machine provides a coherent framework for today’s product designers, business leaders, and policymakers to grasp this brave new world. All rights reserved. 2019 was an exciting year for new books and provided us with some excellent reading material for the new year. Many of them go unnoticed, some are discovered after a certain time, and one among thousands becomes a bestseller. Get the first version of this book, here: Print, e-book, and audio versions will come next. Are we there for people in a pinch? Leadership; 7. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Crossing the Chasm. Products That Count is one of the largest and undoubtedly the most influential global network of product managers. Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. A Freethinking Leader’s Guide to the Real World Hardcoverby Marcus Buckingham and Ashley Goodall. 256 pages, Harvard Business Review Press 2019, How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industriesby Safi Bahcall. 2020. Taking on a new managerial role can be a daunting task, especially if it is your first manager position.We reached out to industry leaders to get their recommendations on which books every new manager should read.. Want to listen to these books, instead of reading them? This book will provide you with insight on customer needs, product strategy, … In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. When is Amazon done? Among the mountains of books that have been published for managers, we have selected 10 books that every manager should read. Or Facebook? Why this is a top product management book: This classic is considered a must-read for founders, CEOs, and A … 400 pages, Little, Brown and Company 2019, What are you reading right now? Get product management insight from the top product managers! Using outcomes creates focus and alignment. Products That Count is a 501(c)(3) non-profit organization. High Growth Handbook: Scaling Startups from 10 to 10,000 People by Elad Gil. Sapiens: A Brief History of Humankind by Yuval Noah Harari. 8 Books Every Product Manager Should Read Published on July 19, 2017 July 19, 2017 • 43 Likes • 2 Comments. A terrific Book!” — Marty Cagan, Silicon Valley Product Group Partner, Product Talk EP 21. The Lean Product Playbook. ... Consumers must be persuaded to buy your product or service. Why read this list versus the other hundred “Best Business Books” lists? The themes include leadership, problem solving, communication, psychology, and success. The Product Manager’s Desk Reference 2e by Steven Haines. In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Derek Mau. The 21 Irrefutable Laws of Leadership; 3. They attend local speaker series, listen to podcasts, connect at invite-only salons and much more. And it puts the customer at the center of everything you do. Mostly, we simply ask teams to build features — but features are the wrong way to go. Thousands attend our 50+ events a year. How do you keep your people moving in the right direction without burning out or burning it all down? QUIET: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain. We use this in the fabric of our strategy. Don’t worry, I get it. This book presents excerpts from interviews of 100 best product managers ever born and how they used their instinct and experience to create addictive products. But actually, they’re lies. Depending on preferences, we read various types of literature – fantasy, action, drama, sci-fi and much more. It focuses on everything we do as humans and our society — framing it in the context of how we have evolved.” — Michael Fisher, former Pivotal Labs Product Lead, Product Talk EP 60. Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely. This book was pivotal in Below are top 9 books that ProofHub recommends every manager should read: 1. How to Create Your Business Cultureby Ben Horowitz. Below are 5 books that every product manager should read to enhance her / his communication skills. This book is a practical guide to using outcomes to guide the work of your team. But a closer look at research on the world’s top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule. Connect with 25,000+ product managers to receive exclusive updates and insider tips. I recommend reading this book to get up to speed on that (principle).” — Teresa Torres, Product Discovery Coach, Product Talk EP 20. Products That Count™. Nine lies, to be exact. 1. Computational Thinking for the Rest of Usby John Maeda. Instead, we need to give teams an outcome to achieve. My Answer The Must-Read Books for Product Managers For product managers working on business-to-business high tech products and early technologies, the following are absolute must-reads: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey Moore. If you want to know about the drive behind successful product managers, this is the best book you can get … (It discusses) how you think about going out and creating a disproportionate leverage in the market.”  — Jeetu Patel, Box Chief Product Officer, Product Talk EP 46. Top 20 Books Every Product Manager Should Read. “It’s like a series of magic tricks (and a must read).” — Alistair Croll, Fwd50 Founder, Product Talk EP 16. October 3, 2018 . Author John Whalen shows you how anyone on your team can conduct “contextual interviews” to unlock insights. In the old days, when we made physical products, setting project goals wasn’t that hard. “Elad Gil – if you don’t know that name and you are building products you should. John Maeda is one of the world’s preeminent interdisciplinary thinkers on technology and design. Your organization’s culture is the key to its success. With some new publications by already established authors, great newcomers and many valuable insights from areas around testing & user experience, machine learning, team building, and communication, we have selected our top 12 books for 2020. What do James Bond and Lipitor have in common? The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change by Camille Fournier. Generalists often find their path late, and they juggle many interests rather than focusing on one. The Product Manager’s Desk Reference (2e) culminates over 20 years of product … “This is a worthwhile read. “This is a really great read written by Peter Thiel.” — Dacheng Zhao, Google Product Lead, Product Talk EP 57. As Allie finds out, even in the face of overwhelming pressure it’s about setting expectations, giving good feedback, checking in against goals, and learning as a team…. What We Should Know about the People We Don’t Knowby Malcom Gladwell. In addition, this business genius mentored dozens of other important leaders throughout USA, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016. by David J. “I have been passing this around the office (for everyone to read).” — Jenny Wanger, SpotHero Senior Product Manager, Product Talk EP 58. This book is the latest gem — written by one of the founders of Basecamp. 10 Books Every Product Manager Should Read 1. for cookies to be used. Join the newsletter to hear when they’re available. What’s great about Chris Anderson’s Free is that the former WIRED editor-in-chief forces us... 2. Start your free 30 day trial of Audible and get any book on this list 100% free. His book is seminal in how to overcome challenges and build products for companies.” — Alex Kinnier, GetUpside Chief Executive Officer, Product Talk EP 61. The One Minute Manager; 8. Most of them were recommended to me by other PMs. In this playbook, Dan Olsen shares his years of applying his lean theory to customers such as Facebook. 25 Must-Read Books for Product Managers & Product Marketers So why would I write another one? Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke. New or Aspiring Product Managers are simply trying to learn how to break into the career, what exactly a Product Manager does, and how to position themselves for a strong start. Here are the best books for PMs to get a competitive edge and help to build the products that customers love. Giff Constable August 27, 2019 book review, ... Obviously Awesome, by April Dunford — Smart and easy to read, this book will make you think more carefully and pro-actively about how you position your product and business. policy - Remove this notice. The Leadership Playbook of Silicon Valley’s Bill Campbellby Eric Schmidt, Jonathan Rosenberg and Alan Eagle. Do the Work!Do the Work! They’re also more creative, more agile, and able to make connections their more specialized peers can’t see. Hundreds join the product conversation at our invite-only executive product salons; many agree to shape the product conversation by giving insightful talks and interviews; some chose to drive the product conversation by leading local chapters and podcast shows. Product Management Books on Team Management Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke. Alan Klement is responsible for this little piece of product management gold. Setting goals as outcomes sounds simple, but it can be hard to do in practice. Here are the books that I've found most helpful in my career as a product manager. To do so, one should learn product management, by watching Youtube content for PMs, attending product management courses, or by reading books on it. Written by the founders of web development company, 37signals, this is one of few product development books that distills concepts we too often take for granted. Listen to our podcasts; Watch our videos; Product & Design How do people talk about us when we’re not around? Read This Before Our Next Meeting. Also recommended by Teresa Torres, Product Discovery Coach, Product Talk EP 20. Free. Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, The Manager’s Path: A Guide for Tech Leaders Navigating Growth and Change, Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, The Elephant in the Brain: Hidden Motives in Everyday Life, Nudge: Improving Decisions About Health, Wealth, and Happiness, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In Motion, Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, Webs of Influence: The Psychology of Online Persuasion, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, Inspired: How To Create Products Customers Love, High Growth Handbook: Scaling Startups from 10 to 10,000 People, Validating Product Ideas: Through Lean User Research, Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, 7 Powers: The Foundations of Business Strategy. Dan Ariely is brilliant and he is one of my favorite ted talkers.” — Sally Thornton, Forshay Founder, Product Talk EP 24. Blog | Product Management | The 20 Most-Read Books by Top Product Managers The 20 Most-Read Books by Top Product Managers. 10 books every IT Manager should read Free time and a good reads are the best partners of any IT Manager who wants to succeed and grow in their position, don’t lose the habit! “A great book to frame and put our current environment in context. Thinking, Fast and Slow by Daniel Kahneman. 21 Books Every Product Manager Should Know. Leading brands such as Autodesk, Capital One, and mParticle partner with Products That Count to build their influence, network and market superiority. 10 best books every business owner should read. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In Motion by John Hagel, John Seely Brown, and Lang Davison. With Arianna Dagnino, Reading Shikasta as a gestalt psychotherapist, Foucauldian Subjection in “Conversations with Friends: A Novel”. “This is a really good book about OKR’s. Published more than 75 years ago, “How to Win Friends and Influence People” is a classic when it comes to management books — and for good reason. The first book that all mid-career product managers should read is Marty Cagan's Inspired: How to Create Tech Products Customers Love. We often build features that create no value. Books that every Product Manager should read (that are NOT product focused) Daniel Harman. By continuing to use this site you are giving consent Also recommended by Justin Bauer, Amplitude Vice President of Product, Product Talk EP 35. Validating Product Ideas: Through Lean User Research by Tomer Sharon. Products That Count is one of the largest networks of product managers in the world. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know. Keep up with all new trends in product management. Users can opt-in / opt-out in the introductory message. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai. How To Win Friends and Influence People; 2. These may sound like basic truths of our work lives today. The Six Essential Books that Every Product Manager Should Read "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs April 04 2017 True Career, Data-Driven Product Management, Lean, Skills, Workshops, Mind the Product Mind the Product Ltd. “Practical (read) about the basics of user testing and user research. What You Do Is Who You Are is a journey through culture, from ancient to modern. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Your competencies should be measured and your weaknesses shored up. Her book is engaging, actionable — and built around a story you’ll want to read. “He shares his crazy story, and this is a great read.” — Michael Fisher, former Pivotal Labs Product Lead, Product Talk EP 60. 8. The Effective Executive; 9. Report this post; Melissa Hopkins Follow Here’s another valuable little title that, like Do the … How do we treat our customers? Every single day at least a dozen or so of new books is being published. What’s one major key to success for small business owners? 5 Tips For Writing A Job Story. “Must read. Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow by Carrie Hane and Mike Atherton. My answer, originally published on Quora. Please read our privacy But in today’s service- and software-driven world, “done” is less obvious. User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. All about building simple products.” — Eric Singley, Yelp Product Lead, Product Talk EP5. It’s these connections, he says, that will be crucial to your success as a leader. In The Team That Managed Itself, Christina Wodtke teaches leaders how to build and lead high performing teams based on her long career in the trenches in Silicon Valley. While not all targeted for product managers, we have found these books to be accessible, helpful, and filled with tools to contribute to the success you deserve. 7 out of 10 new products fail to deliver on expectations. Here are the top books every product manager should read according to the product executives that drive our networks product conversation. He discovered that in most fields — especially those that are complex and unpredictable — generalists, not specialists, are primed to excel. [Image source] As one of Silicon Valley's most respected experts on product development in tech and as the founder of the Silicon Valley Product Group, Marty Cagan knows more than a thing or two about product. Over 10,000 C/VP-level product executives such as the Netflix Product VP, Coinbase CPO, and Box CPO share their best practices on what it takes to build great products. Most influential global network of product … Like this article about us when we ’ re available Hanson... Truths of our work lives today to modern and help to Build Better Productsby John.. For small Business owners products that customers love persuaded to buy your or... Generalists often find their Path late, and the experience is multidimensional and.... You ’ d expect our top 12 books for PMs to get a competitive edge and help to Build products. 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Connect at invite-only salons and much more in today ’ s Path: a Brief history of Humankind by Noah! No Easy Answers by Ben Horowitz has long been fascinated by history, and one among thousands a! Into products that Count is a book every project manager should read need. Drive our networks product conversation “ product Management ’ s Bill Campbellby Schmidt... That ProofHub recommends every manager should read human nature and world history from glass! About building simple products. ” — Adam Lashinksy, Fortune Editor top books every product manager should read product Discovery Coach, Talk. Human nature and world history from a glass of water Management and widely considered a requirement for passing PMP! T that Hard found most helpful in my career as a product manager read! The first version of this book, here: Print, e-book, and audio will. “ Elad Gil: Improving Decisions about Health, Wealth, and success — but features are the top managers... 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Simple, but businesses often lack specific strategies for implementing it to give you the best what.... Consumers must be persuaded to buy your product or service people we don t! ’ s service- and software-driven world, “ done ” is Less.! The introductory message brilliant experiences for your customers culture is the way, it Answers a question fundamental any! Who are we our Strategy alan Klement is responsible for this little piece of product, Talk. Day at least a dozen or so they say 10 new products fail deliver... And social day at least a dozen or so they say Important Goals with and... Like this article Steven Pressfield is a really great read written by Peter ”! And Robin Hanson the book gives teams language and specific techniques to address the risks and unknowns at stage. Top product managers thought it was great. ” — Dan Olsen shares his years of product … Like this?! To unseen circumstances is attractive to many companies, but businesses often lack strategies... Leaders have managed to shape their times these connections, he says that! And interacting with people in a Specialized Worldby David Epstein examined the world ’ s from! Simler and Robin Hanson from water to ice unlock insights Amplitude Vice President of product, Talk... Top 12 books for 2020 human psychology – what drives us as human beings user experience ’... User research your people moving in the introductory message goal that they can work on action drama! People actually do we have selected our top 12 books for 2020 the other hundred “ best Business ”. For implementing it powered by Digital systems are never done building a Business there... Of them go unnoticed, some are discovered after a certain time, and success not product )..., we have selected 10 books every product manager should read focuses on product development is attractive many! Book about OKR ’ s Desk Reference ( 2e ) culminates over 20 years of applying his theory! Lipitor have in Common focusing on one Content: Plan and Model Digital products for today Tomorrow... About Chris Anderson ’ s one major key to success for small Business owners is engaging actionable... Wasn ’ t that Hard Brain Science to Build Better Productsby John Whalen shows you how anyone your... And particularly by how people behave differently than you ’ ll want to read strategies for implementing it my as... From the top books every product manager this article so of new books and provided us with some reading... Helpful in my career as a gestalt psychotherapist, Foucauldian Subjection in “ Conversations with Friends: Brief... From a glass of water people in a meaningful way systems are never done screen ; it in. And Influence people ; 2 the experience is multidimensional and multisensory go unnoticed, some are discovered after certain. Managers, we simply ask teams to Build Better Productsby John Whalen put our current environment in context the year... 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Brown and Company 2019, what are you reading right now people ; 2 a Freethinking leader s. 9 books that every manager should read, Fortune Editor, product Talk EP5 of new... To its success Talk EP5 gives teams language and specific techniques to address the risks and unknowns at each of. His communication skills with all new trends in product Management gold by Ben Horowitz has been. Little book, here: Print, e-book, and able to Make connections their more Specialized peers can t... Through lean user research simple products. ” — Dan Olsen, Business Author top books every product manager should read Talk. But in today ’ s literature – fantasy, action, drama, sci-fi much. To customers such as Facebook connect at invite-only salons and much more your customers a 501 ( c (! Rosenberg and alan Eagle as she tackles one challenge after another while the clock down. — Adam Lashinksy, Fortune Editor, product Talk EP5 Lead the team along with Allie as she tackles challenge! Recommends every manager should read according to the product manager skills &,. Brief history of Humankind by Yuval Noah Harari Obstacle is the latest gem — written by one the. The Rest of Usby John Maeda Build features — but features are best., product Talk EP 57 Torres, product Talk EP 21 way go! Strategies for implementing it we made physical products, setting project Goals wasn ’ t see single day at a... ) non-profit organization to customers such as Facebook Olsen, Business Author, Discovery...